Peter Davidson started the consultancy
on 16 June 1988 in West Hampstead in London. The business focused on
transportation modelling and software development in its early years,
quickly developing a reputation for stated preference and other advanced
Since then, PDC has developed its transportation
planning and market research capability augmented by Peter's civil engineering
experience. With a steady build-up in its size and skills base, PDC
can now offer a broad portfolio of traffic and transport planning expertise.
For very large projects, it forms consortia and it has a good reputation
of working with others.
From its inception, PDC has specialized
in non-car modes of transport and established an early lead in developing
realistic alternatives to the car. This reputation has grown stronger
over the years and the consultancy is seen by many as being at the forefront
of this difficult field.
The consultancy has come a long way since
its modest beginnings. Its largest project was the recent MYSTIC research
project for DETR and the European Commission, valued at £1.3m.
From the start, PDC has invested in developing
software to improve the tools available to transport planners. This
work still forms a core part of the consultancy’s activities and interest.
It has established the consultancy’s reputation as a leading-edge transport
practice and has contributed to PDC's excellent track record.
The Visual-tm Software
is a recent addition to the portfolio. This provides comprehensive transport
management applications. Much of the recent development activities within
the firm have been in this area.
The consultancy’s SPHINX stated preference
software has been the foundation for a range of successful public transport
plans for various towns and cities in the UK and around the world.
The consultancy's pd-Green™ software used
to prepare and monitor Company Travel Plans has established PDC's reputation
in this rapidly expanding field.
PDC is a company of enthusiasts and intends
to focus on developing its specialist areas of interest. It is not a
large impersonal company.
The consultancy plans to remain at the
leading-edge of transport modelling and software development and to
use that software on modelling projects.
It plans to invest in advancing the state-of-the-art
in transport planning and to continue to provide a high quality and
comprehensive consultancy service to its clients.